Fragrance is an essential component of a product, often driving its
market success. Even though technology is ultimately responsible for
innovation, the price/technology ratio forces marketers to compete
on other attributes of the product, namely aesthetics.
Fragrance is the trump card. Ability to develop better fragrances,
faster and at lower costs can significantly improve company’s
performance and reduce costs 10 to 15%.
will partner with clients to develop strategy and structure for
managing and coordinating fragrance development, being proactive in
administering fragrance briefs, leveraging winners and achieving
volume discounts on fragrances.