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Opportunities
Intuiscent continuously
creates and upgrades customized maps of the marketplace, identifies
gaps and uncovers opportunities for our clients
Map & Gap
Analysis
To
develop and successfully market a product it is absolutely essential
to clearly identify its position relative to other products in a
targeted market segment. Its message needs to
appeal to a consumer. What appeals to a consumer in today’s economy
has shifted significantly from the sphere of rationality
to the realm of desire.
The emotional aspect of products is the key driver of the choices
consumers make. To succeed, a product needs to be in synchrony with
the market and lifestyle trends, expressed by product
marketing positioning, its brand and variant name and technical
aspects. It is equally important that the same message is promoted
by sensorial product attributes – appearance (packaging, color),
tactile properties and most importantly fragrance. Appeal
is based on emotions and the quickest way to reach consumers' emotions is
through fragrances.
Fragrance is Intuiscent’s core competence. We will help you to
identify new opportunities and create fragrances that fit.
Intuiscent is a partner who will understand
your Company’s needs and will develop new exciting concepts to
entice your consumers and customers
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